Making Research Matter

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Exclamation point drawn in the sand on a beach that's about to get washed away from a wave.

We Don’t Have a Research Problem. We Have an Impact Problem.

Years ago, I gave a research readout that everyone called 'really helpful' and then watched as nothing changed. I assumed it was a one-time thing. Twenty-five years later, I know it isn't. If you’ve ever presented research, you know this feeling. You walk out...
Kyle Soucy 13 May 2026
Welcome to Making Research Matter

Welcome to Making Research Matter

In 2006, a stakeholder mocked my work in front of the PM who hired me. I gave a nervous laugh and kept going. This is the answer I've been working on ever since.
Kyle Soucy 04 May 2026

About Making Research Matter

Most UX research is done well enough. The findings are clear, the recommendations are made, and then the conversation moves on. After 25+ years, that pattern shows up too often.
Kyle Soucy 03 May 2026

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