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A publication about what it takes for research to actually lead to action. From how it's conducted to how it's shared.

If you've ever finished a research study and thought it should have had more impact, you're in the right place.

What you'll get

Posts on methods that get past surface answers, communication that actually moves stakeholders, and the working reality of doing this job today. Plus chapters from the book I'm writing on projective techniques in UX research, shared as drafts because I want feedback while it's still possible to change things.

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